The future of meat

An international installation showing five potential future scenarios about meat consumption in 2050.

About

An installation showing the potential future

Can you imagine a future where only insect meat is eaten and where crickets can be raised at home? Or a future where all of the meat we eat is grown in a lab? This installation aims to inform people about the different ways our future could unfold with regard to meat consumption. Walk through the five rooms of the installation, each one with its own fictional film, and you will experience five possible future scenarios:

  • Insect meat
  • Laboratory meat
  • Less & local
  • No Meat (soy, seitan, lupine, etc.)
  • Doing nothing

After visiting the installation, you will have the opportunity to choose your favourite scenario.

The installation is not, however, meant to tell you what to do or which scenario to choose. It is merely intended as a stimulus for thinking about the potential futures and to then choose a favourite if you feel like it.

The installation also aims to get people discussing the problems we face with regard to meat consumption from a more objective point of view. Meat is a highly emotional and personal topic, and many people find it difficult to talk about openly. By looking towards the future collectively, it may be possible to achieve more open and constructive conversations, rather than just pointing fingers at what we think others are doing wrong. Also, by clarifying some of the possible roads that meat consumption may take, we hope that we can motivate people to act in a way that will help make their ideal future a reality.

This installation started with a collaboration between two sisters: Anna and Madelaine Berlis. Anna is responsible for the films and is doing this for her Bachelor thesis. Madelaine came up with the idea and designed the installation itself. The five scenarios that have been chosen are based on research Madelaine has done during her Masters in Product Design. Anna currently lives in The Netherlands and Madelaine lives in Germany, so the installation will be shown in both countries.

Scenarios

Lab Meat

Less & Local

No Meat

Insect Meat

Doing Nothing

Lab Meat

The first hamburger has been grown and together with his team Mark Post is now busy trying to grow other types of meat. I can think of a future where lab meat and 3D printing are combined so that all shapes, sizes and colour imaginable can be printed. Also, lab meat could contain all necessary nutrients because they can simply be added in the laboratory.

Nature

At this scenario the question remains whether nature would really be able to grow (back). Naturally, the lab meat needs feed as well and it is estimated that 600 to 900 billion biogas factories would be needed to cover this hunger. This will definitely ruin our view.

Agriculture

The current way for winning biogas is mainly the cultivation of canola seeds. For the 600 to 900 billion biogas factories we will need vast landscapes with canola to cover the demand. This means that there will be the same amount or even more monoculture than we have now and less space for growing fruits and vegetables.

City

Compared to now, people will know even less where their food came from. Growing food happens almost exclusively in ‘invisible’ laboratories, probably inside the big unknown skyscrapers in the city. The origin of the food is something nobody is familiar with anymore.

Less & Local

The industrial system (factory farming) is laid flat and meat is only available in small portions. The farms, slaughterhouses and butchers are all local, producing meat for their own community, city quarter or town. This leads to the fact that the meat is more expensive but it also has a distinctive quality and is more environmentally friendly. Because of the price, people will automatically buy less meat. It seems like this scenario is about going back to the past but this scenario is more adapted to the future because the city space is smartly used. Almost every flat has a rooftop garden, unused land is used for community gardening and many families raise chickens at home.

Nature

Nature can grow back for most of its part, mainly because of the prohibition of soy feed for cattle. Only grass-fed meat is permitted. Animals are spread out over the landscapes fit only for animals to graze upon and a high diversification of animal species are raised, fitting perfectly into the ecosystems they grow up in.

Agriculture

There is much more space for fruits and vegetables and monocultures are something of the past. The farmers mostly alternate between different kinds of vegetables and grazing animals.

City

The cities do not grow to become extremely big metropolitan cities, there is still much nature in and around the city. Every city has many community gardens where people can work part time.

No Meat

In this scenario we would theoretically all become vegans. Some people will eat ready-made meat substitutes, others will find their protein sources in other foods. Everyone will take in vitamin b12 supplements, since that vitamin is now only put in animal feed. Right now there already are products like tooth paste with vitamin b12 available for vegans. The question remains whether we would have enough food for 9 billion people without animal meat being a rich nutrient source.

Nature

Disrupting the rain forests becomes unnecessary because the amount of soy and other plant-based protein sources that has to be cultivated has decreased tremendously (right now about 95% of the cultivated soy is fed to cattle). Unfortunately, in this scenario the landscapes that are too dry, too steep, too warm or too cold for plants to grow on, which accounts for about 40% of the earth’s surface, cannot be used for feeding the world. Many forests will grow where cattle used to graze and animals will still be raised but only as pets.

Agriculture

Some monocultures might be left but most of the global agriculture will consist of a variation of fruits, vegetables and mixed protein sources. Next to that, the meat substitutes will need a longer processing chain than the fruits and vegetables since they need to become taste and structure before they are sold and eaten.

City

In the cities a couple of processing factories will be built for manufacturing meat substitutes. Next to that, laboratories will be needed for synthetically producing nutrients that humans would primarily get from animal products like vitamin b12, iron and certain amino acids. The nutrients are then added to the food the people eat so that everyone has a nutritious diet.

Insect Meat

At this moment, 80% of the world population already eats insects. Only the western world has a psychological problem with eating them. Though the scenario of everyone eating insects would be quite favourable since insects have a much lower carbon footprint than cattle. Also, there are 2000 edible insect species so there is enough variety possible.

Nature

The rain forests can regenerate and the landscapes on which no edible plants can grow (the 40% of our landscapes) could be used to raise insects. It is even the extraordinary skill of many insects to endure climates no other animal could bear. Although the question remains whether this would be needed because in the home insects can also be kept. If everyone raises insects at home it might already cover the need.

Agriculture

All areas that are now used for soy cultivation and livestock farming can be substituted by fruit and vegetable agriculture and partly by the cultivation of insect feed.

City

Shops will appear with insect cultivation products for in the living room and the kitchen. The insects will not need much space so they can easily be kept at home. At first insect products will mostly have a powder or paste consistency but step by step people will get used to it and will start eating them as a delicacy as well.

Doing Nothing

If we do nothing and keep on going the way we are now, the mega companies of the meat industry will become even more powerful. More and more nature will be destroyed and turned into cultivated land where soy for animal feed is grown. Everyone will move to the city because of the power of the big companies and because of the pollution hazards.

Nature

The mega companies will continue until nothing is left. Field after field will be the only thing visible after leaving the city and monocultures will be the number one type of agriculture. Nature is attacked from multiple angles and therefore it will not take long until almost all nature is destroyed.

Agriculture

Monocultures, feed agriculture, massive factory farming facilities and fields as far as the eye can see. The whole earth surface will be adapted to the demands of livestock breeding.

City

Almost all cities will be grown to become metropolitan cities, fruit and vegetables will be grown invisibly in big skyscrapers and the connection between people and their food has dissolved entirely. Everyone has moved to the city because they have been badgered by the mega meat companies and due to attractive apartment subsidies in the city.

Cast & Crew

More About Tamara

Less About Tamara

Blos Theater
Bacherlor of Theatre in Education
info <at> thefutureofmeat.com

Tamara Hofman

Actress

As a child I grew up in a village surrounded by farms and animals. I never wondered where my food was coming from because it was all around me. It was when I moved to the city that I started questioning myself. How can the stores be filled with all these different kinds of food while we can’t see it growing or walking around us? I started a little research and I was shocked by what I discovered about our food- and especially our meat production. This made me start to think about new ways of preparing my meals. With this project we can take a look into the future, show people the different possibilities of preparing meals and picture the long term effects of what we choose to eat.

In 2050 I will be...

preparing delicious and healthy meals out of my own futuristic space garden.

More About Madelaine

Less About Madelaine

BSc Product Design Engineering
MA Product Design
+49 (0) 1779370569
madelaine <at> thefutureofmeat.com

Madelaine Berlis

Research, Installation Design, Initiator

I am very interested in sustainable food and products around food. I am not an extremist striving for a fructarian world but I think much needs to be changed in order to have a future I would want to live in. I am however in favour of letting people realise the possibilities themselves because shocking images and messages only lead to passivity. And that’s definitely not what we want.

In 2050 I will be...

on a newly discovered planet, eating awesome exotic fruits, watching 3 sunsets.

More About Anna

Less About Anna

BA Audiovisual Media
+31 (0) 653524157
anna <at> thefutureofmeat.com

Anna Berlis

Director

When I was younger, I did a bet with a friend to eat vegetarian for half a year. After we both made it, we celebrated it with a greasy hamburger. In order to change, I think we will need creative ways for tackling our problems. I want to show people a day of a struggling character 35 years from now in different futures, so that people start to think about the future of meat.

In 2050 I will be...

working on several projects, fly home after work and eat bananas with my space pet monkey.

More About Marika

Less About Marika

BSc Food science
MSc Sustainable Facility and Food Economics
info <at> thefutureofmeat.com

Marika Kinshofer

Researcher

For me, human nutrition consists of much more than growing perfect vegetables and producing great amounts of meat as quickly as possible. Neither is it about simply extracting essential nutrients from our environment. How do we make sure that our way living is compatible with the rhythm of the global ecosystems and what can we give back to Earth? This remains the essential question.

In 2050 I will be...

thinking about human nutrition and how food increasingly became spiritual to us.

More About Glenn

Less About Glenn

Young Guns Media
+31 (0) 652641662
glenn <at> thefutureofmeat.com

Glenn Abbink

Producer

After receiving my Bachelor of Commerce in 2007 I went on studying Theater, Film, Television and New Media sciences at the University of Utrecht. I got my Bachelor of Arts in 2010 and Master of Arts in 2012. My studies gave me the opportunity to combine my love, passion and interest for film, film music and (musical) theater. Experience I gained in production, directing, camera operating and editing while working on short films, video clips, documentaries and television.

In 2050 I will be...

retired and traveling a lot.

More About Robert

Less About Robert

Robert Kersbergen Filmproducties
BSc Environmental Science
MA Theater, Film, Television and New Media sciences
info <at> thefutureofmeat.com

Robert Kersbergen

Production Manager

After my studies Environmental Science and Theater, Film, Television and New Media Sciences I decided I wanted to work in film. I am mainly interested in stories and subjects that don’t get much interest in regular media. Sustainability is one of these subjects. When I heard about the project “The Future of Meat” I was immediately captured by it. Future food production and our current consumption pattern are subjects not many people think about. I hope this project can create some awareness about the challenges we will face in the future.

In 2050 I will be...

living in an experimental fully sustainable city complex, where all the energy and waste cycles are closed and production will be integrated in the city system.

More About Guus

Less About Guus

Vakwerkfilms
Camera, Media, Entertainment
info <at> thefutureofmeat.com

Guus Tijssen

1st AD

During this project I will be guarding the time and schedule of the shoot. So we can actually bring Anna’s vision to the screen within the time and budget given to us. As with the food thing, i’m very keen on NOT throwing any food out, as many young folks do these days without thinking about it. I want us to be conscious about our food, where it comes from, what it consists of and when we should eat it before it turns sour, bad or even green.

In 2050 I will be...

a freakin gazilionair because this project will be so inspiring everyone involved is going to be rich.

More About Carina

Less About Carina

BA Media & Entertainment Management
info <at> thefutureofmeat.com

Carina Jordens

Production Assistent

I've been a vegetarian for the past 10 years and I am very interested in the way people look at our meat consumption. This project is made to stimulate people to think about our current situation and how we want it to be in the future. I joined this project to learn more about the possible development in meat consumption and share this with other people.

In 2050 I will...

have worked at non-profit organisations, changed their marketing ways and living on a farm in the south of France with my thousand and one animals.

More About Joep

Less About Joep

BA Writing For Performance
info <at> thefutureofmeat.com

Joep van Helden

Writer

Lately, my focus is directed towards the problem of the human-animal relation. I concentrate on ethical questions regarding our treatment of animals and with that, our obligations towards them. I discovered that broadly spoken there is a concession about what is just and what is not, but one point of discussion remains: who is granted with this justice?

In 2050 I will be...

living alone, somewhere deserted, with no fame and only one pen-friend.

More About Omar

Less About Omar

BA Writing For Performance
info <at> thefutureofmeat.com

Omar H. Breeveld

Writer

I am a writer who enjoys a good steak. Personally I don't care what people eat as long as they don't eat me. Yet I often wonder what people their diets will be like in the future. I am fascinated by the way that food shapes our culture. What we consider normal today might be otherwordly tomorrow. During this project I will illustrate this idea in my writing.

In 2050 I will be...

sixty, so I'll be spending my time racing sports cars and dating vapid super models.

More About Max

Less About Max

BA Audiovisual Media
info <at> thefutureofmeat.com

Max Haring

Director of Photography

When I joined this project I was very worried that they would make me stop eating meat! But Anna told me this is not the point they are trying to make. She explained to me how we should think of our future in witch there are more options than consuming our food like we do this day. I believe it’s all about innovation and without that we would still be living in a cave somewhere being afraid of fire.

In 2050 I will be...

'Straight floatin' on a boat on the deep blue sea…

More About Olaf

Less About Olaf

BA Audiovisual Media
info <at> thefutureofmeat.com

Olaf van Dam

First Assistent Camera Operator

I love steak, but I love making movies even more. At the moment, I’m studying at the Hogeschool voor de Kunsten Utrecht to become a director of photography. I’m really excited to work on this project because I love thinking about the future.

In 2050 I will be...

making movies, I hope!

More About Boris

Less About Boris

Hatchet Visions
Audiovisual Production
info <at> thefutureofmeat.com

Boris Bijl

Gaffer

There is a lot of potential for us in this universe in the future. I believe that being thoughtful of the lives around us would make us happier as humans and make a better world. That is why making the discussion about eating meat informed and understandable important. In the production of the videos in this completed installation, I will be responsible for the light we can capture on the sensor of the camera.

In 2050 I will be...

traveling through the galaxy in my own starship together with my 500 space cats. Capturing the beautiful images of the stars.

More About Jeroen

Less About Jeroen

PopUp Sound
info <at> thefutureofmeat.com

Jeroen Leemans

Sound Mixer

When I was little my mother always said ‘do not bother buying him new stuff. The first thing he’ll do is disassembling it.’ I am responsible for recording a clean set sound together with the mono- and dialogues. Food and resources are becoming more and more a hot topic. We have the responsibility to feed a lot of people worldwide. Even more challenging is how we are going to feed them all equally.

In 2050 I will be...

83, sitting on a veranda in the sun. Grandchilderen on my knee enjoying a beautiful world we created the last 30 years.

More About Gioia

Less About Gioia

BA Audiovisual Media
info <at> thefutureofmeat.com

Gioia van de Fliert

Art Director

For me, food is an everyday thing a person needs. When a subject like this comes across, it stops my day-to-day rhythm and makes me realise that we should know the consequences of us living this way. That is why I want to contribute to this project. To make people like me, who don’t think about where food comes from, realise that our ignorance can give our children a bad future.

In 2050 I will be...

having my dream job, while being a proud mum of three children and eating less meat than before.

More About Marcel

Less About Marcel

BA Product Design
info <at> thefutureofmeat.com

Marcel Coufreur

Prop Designer

This project gave me a great opportunity to build and design the household machines of the future, which has been very inspiring so far. I’m responsible for design and building of the props, and my speciality is in making it move and function. Building this was a real challenge and learning experience.

In 2050 I will be...

tearing up space with my T200 star speeder drone slaloming around asteroids from my, relaxing chair in my sunny garden.

More About Daphne

Less About Daphne

Dee's Things / Daphne Jonas
Fashion Design / Art Direction
info <at> thefutureofmeat.com

Daphne Jonas

Costume Design

Actually I am a meat lover, but my awareness of what is happening in the food industry has been growing rapidly the past years. Now I eat less meat, I try to eat fresh products as much as possible and take the product with the least ingredients. Hopefully not far from now everyone will be more aware of the world we are living in, it is our home so we should take good care of it. And working on this project is taking everyone a bit closer to that day.

In 2050 I will be...

the girl you will see in the less & local film.

More About Jetty

Less About Jetty

B Academy Make Up
info <at> thefutureofmeat.com

Jetty Stelling

Make-up Artist

Make Up Artist and just a few years ago I decided only to commit to projects I really like or find really interesting. The future of meat appeals to me because I am committed to leave a sustainable world to our children. I truly believe that simple adjustments, made by all of us will make a significant difference. We must create an awareness of change, not in the least regarding food.

In 2050 I will be...

very old and hopefully still alive, enjoying my grandchildren while looking back on a magnificent life in a healthy world.

More About Vincent

Less About Vincent

BA Image and Media Technology
info <at> thefutureofmeat.com

Vincent Wijnbergen

Motion Designer

I like food and I love to eat.




In 2050 I will be...

dancing on a diabolo while balancing on top of a cliff.

More About Jur

Less About Jur

BA Image and Media Technology
info <at> thefutureofmeat.com

Jur Baltussen

Motion Designer

I’m a vegetarian since 1988. A vegetarian saves more than 25 land animals each year. That means I almost saved 650 land animals.




In 2050 I...

saved 1550 land animals.

More About Daan

Less About Daan

BA Composition and Music Production
info <at> thefutureofmeat.com

Daan van Haren

Composer

I am a composer, songwriter and musician in various bands. I also have a lot of passion for film and found the perfect combination to combine these two worlds: composing for film! And that is exactly what I will be doing during this project, accompanying the videos featured in this installation with music!

In 2050 I will be...

60 years old, balancing on a rope between two very high buildings asking myself what the bleep I’ve gotten myself into this time...

More About Friso

Less About Friso

BA Music and Technology
info <at> thefutureofmeat.com

Friso Hoekstra

Sound Designer

After having studied the pragmatics of chickens for several years, I now specialize in algorithmic tofu synthesis and multi-band lamb chops compression.


In 2050 I will be...

growing genetically modified high-yield quinoa in my garden on the moon.

More About Kasper

Less About Kasper

BA Music and Technology
info <at> thefutureofmeat.com

Kasper Koman

Web Designer | Sound Designer

I eat meat but I'm also quite a fan of tofu. Sometimes I unsuccesfully try to convince my friends. Like tofu, sound and the web deservers to be tasty too.


In 2050 I will be...

dancing the Macarena like it's 1995.

More About Thomas

Less About Thomas

BA Animation
info <at> thefutureofmeat.com

Thomas Bruinsma

Animator

It’s one of my life goals to eat as many different types of foods as possible. From a simple but delicious Angus steak to Southern-Asian balut (google that at your own risk). As traveling is also something I love to do, I would love going on a ‘culinary trip’ to the outskirts of the world. It seems that I might want to do that soon, now that there’s still food around.

In 2050 I will be...

the very best, like no one ever was.

Sponsoring

Thanks for supporting us!

You could still help this project move along!

DVD with 5 movies

I will support

Contact

We are happy to inform you about our project!
Contact us at info@thefutureofmeat.com or fill in the form below.

- The Future of Meat Crew